E-commerce Integrations

Workspaces can connect Shopify, WooCommerce and BigCommerce stores. Once connected, WhatsMax syncs orders and products, links orders to contacts, and can recover abandoned carts through WhatsApp/SMS/email automations.

Connection happens in the client app under E-commerce → Stores → Connect Store.

Connected stores in a workspace.

Shopify

1. In the Shopify admin go to Settings → Apps and sales channels → Develop apps and create a custom app.
2. Grant Admin API scopes: read_orders, read_products, read_customers, read_checkouts.
3. Install the app and copy the Admin API access token and your store domain (your-store.myshopify.com).
4. In WhatsMax: E-commerce → Stores → Connect → Shopify, paste the domain and token.
5. WhatsMax registers webhooks automatically; if your store blocks that, add them manually pointing to the store's webhook URL shown on the store card:

https://your-domain/api/webhooks/ecommerce/shopify/{store}

WooCommerce

1. In WordPress admin: WooCommerce → Settings → Advanced → REST API → Add key (Read permissions).
2. Copy the Consumer key and Consumer secret.
3. In WhatsMax connect with the store URL (https://shop.example.com) plus both keys.
4. For real-time updates add a webhook in WooCommerce → Settings → Advanced → Webhooks for order events, pointing to:

https://your-domain/api/webhooks/ecommerce/woo/{store}

BigCommerce

1. In the BigCommerce control panel: Settings → API accounts → Create V2/V3 API token with Orders/Products/Customers read scopes.
2. Copy the Store hash, Access token and Client ID.
3. Connect in WhatsMax with those values; webhook URL pattern:

https://your-domain/api/webhooks/ecommerce/bigcommerce/{store}

What you get after connecting

Synced orders, matched to contacts.

The synced product catalog.

• E-commerce → Orders — synced orders with status, matched to contacts by email/phone.
• E-commerce → Products — synced catalog, usable in messages and campaigns.
• Abandoned carts — recoverable carts detected from checkout events; pair with an automation to send recovery messages automatically.
• Automation triggers — order created/updated events can start automations (order confirmations, shipping updates, review requests).